DAVID WILSON x ARCADE FIRE

WE . ARE . HERE

Director: David Wilson

The debate has been open on the theme of transgender in this promo for Arcade Fire’s ‘We Exist. Openly gay Director David Wilson has had his say being incredibly honest, Arcade Fire’s frontman Win Butler has stepped in and most outspokenly transgender Laura Jane Grace. We side with Win on this one, being a confused teen and seeing Spiderman dressed as a woman would inspire more people globally than nearly anybody else. Laura does have a point but also misses the point. Millions of people have watched the video. Millions of people are debating the issue. This in itself is true power to making a change. The video aint bad either.

DAVID WILSON x HERCULES & LOVE AFFAIR

 DANCERS . AND . DIGNITY

Part of an ongoing biweekly music-video series from the online fashion boutique SSENSE this has to be the best branded music video yet and something we expect to see a lot more of. You want your boss to pay for a music video. Show them this, nothing will help your case more.

This is how you tackle issues such as aids and homosexuality, with dignity and dancers. Hercules and the Love Affair marry beats with emotion through John Grant’s story of becoming HIV positive. The dancing is beyond graceful as light plays off taught torsos and filled shirts on a merry-go-round of lifts and rolls. Exacerbated by the camerawork and director David Wilson’s vision the end result is mesmerising. Fashion can definitely come to the party again.

SIA & DANIEL ASKILL x SIA

DANCE . EMBODIES . SIA

Director: Sia & Daniel Askill

We here at word is cheap have and will always love Sia. Her roller coaster career has been a joy to listen to. Emotive barely describes it whilst Sia has put her feelings into notes for years. The slow rise of positivity has been impossible to ignore from Colour The Small One to We Are Born with this video being a great step considering her recent admission of darkness almost prevailing. This directing push is a joy to behold, a knack all artists should consider.

Sia has had support on this occasion. The dancer is lets be honest incredible. Maddie Ziegler from the US reality series Dance Moms mixes mediums to make all other children feel inadequate. The kind of girl who is either loved or despised as she can literally do a standing front flip. Who doesn’t want to do a standing front flip!? There are obvious Sia moments within the choreography, bits that make the performance unique, pat the belly leg out dance is sure to be a classic soon but I guess that depends whether you love Sia like we do. She makes people smile and that in the least is a gift to the world. Pardon the gushing. With Daniel Askill in partnership it’s of no surprise the shooting is on point with what must’ve been a steady job from the cameraman. No wonder “reliable” internet sources are describing this as their video of the year so far.

 

PETE LEE x ATMOSPHERE

PUT . YOUR . HANDS

Director: Pete Lee

Movie-making for the little screen. Stella stuff from Pete Lee as an unlikely couple find their own ‘freedom’. It’s the contrast of character that makes this thieves-in-love promo that bit more engaging. A big black woman with a small asian man. LOL.

A martial arts expert, Pete Lee, has hopefully found his permanent place behind the lens. Surely the first of many.

HIRO MURAI x QUEENS OF THE STONE AGE

THE . ULTIMATE . HANGOVER

Director: Hiro Murai

If ‘The Hangover’ had a version that was set in Asia… Oh right, they did that. I haven’t seen it but *SPOILER ALERT* I’m pretty sure they didn’t kill two people with a golf club in a drug-induced, fear-fuelled rampage. What starts out as your semi-typical karaoke night quickly descends into debauchery as the dopey / doped-up men are perfectly captured with front and back shots.

With an almost exclusively dark slate Hiro Murai returns by taking things to a darker shade of black. Joshua Homme helped make sure of that with a Tarantino-esque performance. As always we can’t wait for his next promo. Here’s hoping Mike Tyson will be in the sequel.

ALLEN CORDELL x GIRL TALK & FREEWAY ft WAKA FLOCKA FLAME

 STREETS . OF . RAGE

Director: Allen Cordell

Real life streets of rage runs riot as Gregg Michael Gillis, aka Girl Talk, goes on a (kinda) side-scrolling rampage through the streets of LA with Philadelphia Freeway. In what is quite a brash debut both musically and visually, entertainment triumphs over the inevitable haters that come with any kind of success. Annoyed he doesn’t pay for samples? KICK TO THA FACE!! Upset at the lack of a musical mashup? LOWBLOW UPPERCUT!! No prisoners. No mercy. Zero haters survival rate. Waka makes sure of that.

With what could be seen as America’s take on The Verve’s Bittersweet Symphony, Allen Cordell has switched his high-end game from ‘different’ to full on madness. Having previously worked with the dreamy Beach House winning acclaim from the mighty Vimeo Staff, Allen has moved onto pastures hip-hoppier. Regardless of genre a smorgasboard of effects and tricks once again take control. Only thing that’s missing is Blaze Fielding. Maybe in Tolerated 2: Revenge of the Haters.

SOPHIE MULLER x KATY B

WHITE . ON . WHITE

Director: Sophie Muller

The industry needs no introduction to the ever present Sophie Muller who has created another classy promo following on from her previous effort – Katy B’s Crying For No Reason – co-directed by Ross of Ben & Ross. Sophie’s record is imperious, unchallengeable and filled with treasures. Thank you!

With Katy B releasing her 2nd album ‘Little Red’ it’s great to once again see the focus drawn towards her fiery locks. So vibrant, if she were to flash her cheshire grin this would not be far from the most beautiful L’Oreal advert of all time. The subtleties of white on white are blown away by the powerful contrast. Katy herself seems to have her feet firmly set on the ground whilst sitting at her light-table, still, with her cheeky reference to ‘street talk’ in which still is used at the end of the sentence. Get to know! Why? Because you’re worth it.