Part of an ongoing biweekly music-video series from the online fashion boutique SSENSE this has to be the best branded music video yet and something we expect to see a lot more of. You want your boss to pay for a music video. Show them this, nothing will help your case more.

This is how you tackle issues such as aids and homosexuality, with dignity and dancers. Hercules and the Love Affair marry beats with emotion through John Grant’s story of becoming HIV positive. The dancing is beyond graceful as light plays off taught torsos and filled shirts on a merry-go-round of lifts and rolls. Exacerbated by the camerawork and director David Wilson’s vision the end result is mesmerising. Fashion can definitely come to the party again.


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