Director: Cherise Payne
Smooth, dark and ambient. I could easily be talking about both the track and the visuals such is the synergy between them. Sampha is a constant stream of talent so it is fitting to have a promo that focuses solely on him. Having hidden behind masks with Sbtrkt here instead we have no barriers. Simply simplicity; a voice and a piano. The red hue offsets the minimalist setting bringing an edge that much like Sampha’s voice is individual.
Cherise Payne is a woman of mystery. With far and few forays into music videos it seems more of a hobby than a job. What we do know is that this is great so she should do more! Oh, and that she works for XL Records, has great tastes in indie acts and sometimes moonlights as a producer.