(watch this while, well just appreciate it)
It seems director’s are really taking the problem of directing an electronic music video head on. The answer seems to be, creativity. Another clever video for a genre thats getting a lot more official videos than ever before. Even though they have one of the most unGoogleable names, Us are pretty darn good at what they do, most recently winning Best New Director at 2011’s UK Video Music Awards voted for by you, the peoples. Another “typical” directors initiative made up of Chris Barrett and Luke Taylor, Us have worked repeated with Dels and Wiley also having a crack at the big time with Nike and Nokia. This video for me is even more genius as electronic music like Benga’s doesn’t usually get official videos, usually all you see is this exact format on the artist’s Soundcloud. The present of music has been tied in nicely with its past, using vinyl to recreate the track’s waveform.