(watch this while hiding your embarrassing childhood photos)
Up there for one of the most unique concepts I’ve ever seen for a music video, bringing photography to the forefront of a usually fluid format. Perculiar doesn’t even begin to cover it. Perfectly in keeping with the lyrics this video makes you wonder, is it photo shop isn’t it photo shop? They infer it isn’t later on in the video but until then your definitely wondering. Bizarre.
Directed by Holle Singer but based on a collection of photographs aptly named BACK TO THE FUTURE by the intriguing Irina Werning, check the rest of her collection here. Her photography is interesting to say the least. Holle Singer is a long time collaborator with Feist having put together her “Look At What The Light Did Now” documentary. This is what happens when creative minds meet and I’m definitely into for it!