(watch this while remembering how you dressed as a child)
Va$htie Kola aka Downtown’s Sweetheart is one cool cat and I can say that with confidence. Check her blog if you don’t believe me, even her website’s on point. Oh what’s that? She’s the first woman to design a pair of Nike Air Jordans! And she dated Pharrell “coolest kid on the planet” Williams!? Right. Badgirl. Not just a director, Ms. Sweetheart is also an accomplished photographer, artist, party promoter, model and even schmuzer (lets be honest…). As for the video, simple premise effectively executed. I want kid version of Lupe’s clothes!
(watch this while pretending you’re in slow motion)
Black and white and/or slow motion make anything look cool and this video is no exception. Va$htie is brave enough to make sport the central theme in an arty video creating positive feelings for the BIG man they call Big K.R.I.T. (and thankfully give me an excuse to showcase the supreme Va$htie). Her biggest accomplishment is the match between picture and song, the imagery is perfect for a soft rap track. This girl does things right.